Meerkat the free app for iOS 8 makes it easy to stream live video from your iPhone or iPad to your Twitter followers. Just install the app, link it to your Twitter account, and tap Stream. Video from your device’s camera is instantly broadcast to the Internet, and Meerkat sends a tweet from your account with a link to the stream.
What makes Meerkat so appealing is that it’s not just a platform for streaming video, but also for promoting it. But that has the potential to backfire, especially in these early days when many users are just giving it a spin. Many Meerkat users will launch a stream for only a few seconds, so that by the time you click on it, it’s already over. Promote something worthless and no one will give you a second chance.
If you do want to dip your toe into Meerkat , here are a few suggestions for broadcasting successfully:
* Schedule all videos, with a brief description of the planned topic and estimated length.
* Have a plan for what you intend to do. Don’t just fire up a stream so we can stare at your nose hair for 30 seconds. Be interesting.
* Announce on Twitter when the video has ended.
* Delete the dead Meerkat links from your Twitter timeline after the video has ended.
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